Basic Search | InStream Tool

Basic Search

Basic Search Functionality

On the right hand top corner of the listing page, you will see a search button as shown below:

Clicking this button will open a basic search dialog box. The box will vary depending on whether you are on Top Creatives, Top Products or Top Stores listing page. Please find the explanation for each one as follows:

Top Creatives Search Dialog

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Top Creatives Basic Search Dialog

Just type a keyword, domain or a short phrase to search for an ad. Select an appropriate radio button as described below:

  1. Input field: Here you will type your search phrase
  2. Search Button: This button will initiate search function.
    Below the search input field you will find following radio buttons which will allow you to search by various fields.
  3. Creative Text: Search the text used in the creative.
  4. Translated Text: All the ads in foreign languages are translated to English and we are able to make that field searchable so you can search foreign language ads using English text
  5. Advertiser Name: You can use this option to search ads using advertisers' name/id.
  6. Landing Page Text: We index text on each landing page which significantly allows you to increase the scope of search because the text for video ads is minimal and finding the ads using the creative title text is very restrictive. The landing page keyword search will allow you to pretty much find all the ads related to your field of interest irrespective of whether the keyword is mentioned in the ad.
  7. Landing Page URL: Any part of the landing page URL can be searched by selecting this field
  8. Landing Page Domain: You can search the domain of landing page. The difference between Landing Page URL and Landing Page Domain is that the former allows you to search any part of the URL including the path and various URL parameters whereas the latter limits the search only to to the domain. There is no need to type http:// or https:// to search for domains.
  9. Creative URL Chains: This allows you to search URLs in both inbound and outbound URL redirect chains. A URL redirect chain is a collection of URLs belonging to different domains that is observed when the URLs are directed to and from various servers until it hits the landing page domain. This URL chains are important for detecting various ad-networks, trackers, affiliate networks etc.

Top Products Search Dialog

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Top Products Basic Search Dialog
  1. Input field: Here you will type your search phrase
  2. Search Button: This button will initiate search function.
    Below the search input field you will find following radio buttons which will allow you to search by various fields.
  3. Product Title: Search the text used in the product title/header.
  4. Product Description: Search for text featured in the product description

Top Stores Search Dialog

  1. Input field: Here you will type your search phrase
  2. Search Button: This button will initiate search function.
    Below the search input field you will find following radio buttons which will allow you to search by various fields.
  3. Store Name/URL: Search by either name of the store or it's URL.
  4. Store Product Title: Search by title text of any of the products carried by the store

Important Points about Basic Search

  • This is a basic search. For more control over your search, please refer to advanced searching
  • The order of the terms in the phrase is not important. For example, "red carpet" and "carpet red" yields the same results
  • Boolean operators such as "AND", "OR", "NOT" have no meaning here. They are literally parsed as search terms. For example, "skin and wrinkles" will yield ads containing all the 3 words i.e. "skin", "and" & "wrinkles"
  • Searching for domain names also works. For example, you can type "harrys.com" to search for all the ads directing to that particular domain (there is no need to type "http", "www" etc.)
  • Keep your phrase length as minimum as possible to get broadest possible match.