Understand the Content on Top Creatives Listing Page | InStream Tool

Understand the Content on Top Creatives Listing Page

Primary Content Area

The main content area of the Top Creatives Listing Page contains the ads filtered and narrowed down per your specific search criteria. The ads are displayed in what is known as a masonry layout. It works by placing the ads in optimal position based on available vertical space, sort of like a mason fitting bricks in a wall. There is no pagination and the more ads get loaded onto the page as the user continues to scroll down (aka also known as infinite scrolling).

Masonry Layout of Top Creatives on Listing Page

Ad/Creative Unit - Individual Elements

Now let's look at the individual elements for each ad/creative. Each ad/creative unit contains multiple elements that give you some important information about the ad at a glance. Some elements in these units are clickable while the others are not. You may also see a tooltip that shows additional information about each element.

Single In-Stream Ad/Creative Unit

Let's take a look at each of these elements as shown in the above image:

  1. Date-First-Seen - The date on which this ad was first seen
  2. Date-Last-Seen - The date on which this ad was last seen
  3. Creative Title - Title and descriptive text used for this ad
  4. Advertiser Avatar - The advertisers' avatar image or icon
  5. Creative Image - Static image used by the advertiser just before the video loads
  6. Play Button (Clickable) - Play button that plays the video
  7. CTA Button - The call to action button used by the advertiser with the actual color scheme and CTA text
  8. Total View Count - Total count of the views or impressions for this ad
  9. Favorite Icon (Clickable) - This icon is gray if it is not in your favorite list. It is red if it is in your favorite list
  10. Duration - Duration of the creative (days running)
  11. Popularity - Popularity is the sum of all user interaction counts including Likes, Shares, Comments, and Bookmarks.
  12. Age Targeting - If the advertiser has targeted specific age groups for the creative, they are shown here.
  13. Interest Targeting - If the advertiser has targeted specific audience interest groups for the creative, they are shown here.
  14. OS Icon - Whether the ad was seen on iOS or Android.
  15. Geo/Country Flag Icon: These flag icons show in which country this particular ad was seen. Hovering over the flags will reveal the name of the country.
Important Tip: When you are scrolling down this page, the Nav/Menu Bar at the top will hide to maximize the usage of the available browser real estate. You can unhide the Nav/Menu Bar by scrolling backwards.

Online Chat

At the bottom right hand corner of the listing page you will see a floating icon as shown below. You can click on it to get chat with us and ask us any questions that you may have.

Help & Support Tab