Find The Device Targeted For A Pop Campaign: Device Tab | Pop Tool

Find The Device Targeted For A Pop Campaign: Device Tab

How do I get to devices tab?

To get to the devices tab, go to the listing page. You will see multiple ads based on your search criteria. Clicking on any ad title will open a detailed view. Click on the devices tab.

Devices Tab: Nuts & Bolts

The devices tab gives you insight into which device platform (desktop/mobile) the advertiser is using to promote the campaigns. The essential elements of the devices tab are annotated in the figure below:

Devices Tab

As noted in the above figure, here are the key elements of this tab:

  1. Pie Chart - This chart shows the relative %traffic from each device type
  2. Chart Legend - Legend provides you with color coded labels for each pie slice
  3. Devices Table - This shows the tabulated view of the device chart with the device type and percent traffic columns, date first seen, date last seen and the duration(days).
  4. Arrows - The up and down arrow helps to sort in ascending and descending order.
We currently support Android, iOS, MacOS and Windows based devices